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Unusual Pimsleur claim

  Tags: Pimsleur
 Language Learning Forum : Language Programs, Books & Tapes Post Reply
14 messages over 2 pages: 1 2  Next >>
leosmith
Senior Member
United States
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Studies: Tagalog

 
 Message 1 of 14
22 February 2008 at 9:40am | IP Logged 
In a previous thread, a member quoted a vender selling Pimsleur products. The quote essentially stated that Pimsleur teaches 2500 words in its 90 lesson programs. I know this to be false, so I assumed the vender had been taken in by Pimsleur's misleading advertising.

In the past, Pimsleur has stated that 2500 words are needed to reach everyday proficiency in a language. They never called it fluency, or even the 95% vocab mark. They went on to talk more about their product, but never made the specific claim that they teach 2500 words. In reality, the 90 programs teach 500 words.

This new vender claim annoyed me, because I felt they had crossed the line from misleading to lying. So I wrote to the vender stating that I thought they had been misled. They were actually very polite and cooperative. They ended up emailing Pimsleur support about it, and forwarded this reply to me:

__________________________
Dear Cristian,

Thank you very much for your e-mail. If you were to say complete all three levels of Spanish (I, II, and III) you will then have the knowledge of over 2500 words. This is basically the amount of words you currently use in your everyday life. Also, upon completion of each level, you will gain about 33% fluency in Spanish (or the language of your choice). So after all three levels have been completed, you will be at about 99% fluency!
__________________________

In my opinion, this is a blatant lie. I'd like to convince Pimsleur to stop making these claims. Any suggestions?
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rob
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Japan
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 Message 2 of 14
22 February 2008 at 10:26am | IP Logged 
I believe Pimsleur is a US company, right? If so, you have the Federal Trade Commission as the main authority on consumer protection and false advertising. You can file a complaint here (hopefully that will work, if not, just look up the FTC website, under Consumer Protection -- File a complaint).

I've got no idea about how it works in the US, but I know the UK regulation authority is very powerful, and have removed false advertisements from such large companies as Mac. I assume the US authority is similarly powerful.

Similarly, I believe you have a good claim, some of the statements in the email are just ludicrous (99% fluency), and complaining to the FTC is much more likely to achieve results than trying to do anything directly. It might be helpful, though not essential, if you could provide concrete evidence on the vocabulary taught in the average course.

Edited by rob on 22 February 2008 at 10:28am

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Svengali
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 Message 3 of 14
22 February 2008 at 1:48pm | IP Logged 
leosmith wrote:
In reality, the 90 programs teach 500 words.


Where does the 500 words claim come from?
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Seth
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Changed to RedKing’sDream
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 Message 4 of 14
22 February 2008 at 2:39pm | IP Logged 
That 2500 words is basically all one uses "in everyday life" is also ridiculously false. It's a shame that such a quality product has sellers that will absolutely distort the truth.

Also, where in the world did they figure that knowledge of a language could be quantified in the way they responded to you?

Edited by Seth on 22 February 2008 at 2:41pm

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leosmith
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United States
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Studies: Tagalog

 
 Message 5 of 14
22 February 2008 at 3:03pm | IP Logged 
rob, you're probably right on. It might just call for a complaint to the better business bureau.

Svengali, many on this forum, including myself, have actually made word lists for Pimsleur. It's an established fact that they teach about 500 words for 90 lessons.

Seth, it sure is a shame. I would think a good marketing department would be able to sell such an excellent product without lying about it.

Incidently, that letter was not to me. It was to Cristian, a vender, who forwarded the message to me.
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zorglub
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France
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 Message 6 of 14
22 February 2008 at 5:44pm | IP Logged 
leosmith wrote:
rob, you're probably right on. It might just call for a complaint to the better business bureau.

Svengali, many on this forum, including myself, have actually made word lists for Pimsleur. It's an established fact that they teach about 500 words for 90 lessons.

Seth, it sure is a shame. I would think a good marketing department would be able to sell such an excellent product without lying about it.
to me. It was to Cristian, a vender, who forwarded the message to me.


As excellent as Pimsleur can be I exactly know where 3 levels of Spanish/poriuguese and
Italian lead you. Very good for survival and impressing natives,very far from fluency. An excellent start for any language.
Although I may have foiund even better at least for difficult laguages, with Michel Thomas.
Only Assimil brought me some fluency with a rich vocabulary.
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mcjon77
Senior Member
United States
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Speaks: English*
Studies: Spanish, Arabic (Egyptian), French

 
 Message 7 of 14
28 February 2008 at 4:26am | IP Logged 
About 10 years ago, Pimsleur made a much more substanative, and testable claim. They claimed that using there course would put you at a specific level of the ACTFL oral proficency scale. Level 1 would take you to "Intermediate Low", level 2 would take you to "Intermediate Mid", and Level 3 would take you to "intermediate high". They even offered a money back garuantee if you could not test at that level with ACTFL.

I don't know how valid it was, or if such claims still hold true, but at least it was more concrete than claiming "33% fluency" or "99% fluency". What in the world does that mean?
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reineke
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https://learnalangua
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 Message 8 of 14
01 March 2008 at 7:58pm | IP Logged 
This is apparently an old claim.

http://www.thaivisa.com/forum/lofiversion/index.php/t13410.h tml

Vocabulearn seems to count words both ways - English AND target language.


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