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Benny’s Book | ||
Tags: Youtube Polyglot | Book | ||
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 Language Learning Forum : Language Programs, Books & Tapes |  | |
| Gemuse Senior Member Germany Joined 3871 days ago 818 posts - 1189 votes  Speaks: English Studies: German | Message 17 of 91 11 January 2014 at 6:02am | IP Logged | |||||||||||
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Congrats Benny. I must admit, I think the choice of the title might backfire. For a blog
title, its great, for a book, not so much. I would have suggested a title cover like: [Title name] ... Benny Banarasi Creator of the blog FluentIn3Months ^^ This still conveys the brand of your blog, but not as the title. Edited by Gemuse on 11 January 2014 at 6:04am 2 persons have voted this message useful | ||||||||||||
| ericblair Senior Member United States Joined 4500 days ago 480 posts - 700 votes Speaks: English* Studies: French | Message 18 of 91 11 January 2014 at 6:59am | IP Logged | |||||||||||
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Benny, I just wanted to say I really, really like the graphic on the front cover of the
book. It looks classy. 2 persons have voted this message useful | ||||||||||||
| Gemuse Senior Member Germany Joined 3871 days ago 818 posts - 1189 votes Speaks: English Studies: German | Message 19 of 91 11 January 2014 at 7:23am | IP Logged | |||||||||||
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The graphic is indeed very classy.
3 persons have voted this message useful | ||||||||||||
 newyorkeric Diglot Moderator Singapore Joined 6168 days ago 1598 posts - 2174 votes Speaks: English*, Italian Studies: Mandarin, Malay Personal Language Map | Message 20 of 91 11 January 2014 at 8:37am | IP Logged | |||||||||||
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Ok culebrilla you've made your opinion known. Let's move on.
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| newyorkeric Diglot Moderator Singapore Joined 6168 days ago 1598 posts - 2174 votes Speaks: English*, Italian Studies: Mandarin, Malay Personal Language Map | Message 21 of 91 11 January 2014 at 8:43am | IP Logged | |||||||||||
Probably a huge motivation for HarperCollins is the title. It perfectly targets the majority of people who aren't serious language learners like we are. Edited by newyorkeric on 11 January 2014 at 8:44am 5 persons have voted this message useful | ||||||||||||
| eyðimörk Triglot Senior Member France goo.gl/aT4FY7 Joined 3888 days ago 490 posts - 1158 votes Speaks: Swedish*, English, French Studies: Breton, Italian | Message 22 of 91 11 January 2014 at 9:36am | IP Logged | |||||||||||
Benny named a blog. A blog, as was the point of my post, is not a book. I already addressed your "they would be pretty stupid not to" comment and regardless of what makes sense from a leveraging Benny's personal brand point of view I still find that it shows that HarperCollins' purchased the brand and doesn't trust the material and the author enough to package it honestly and fairly.
Yes. I already said that. 3 persons have voted this message useful | ||||||||||||
| eyðimörk Triglot Senior Member France goo.gl/aT4FY7 Joined 3888 days ago 490 posts - 1158 votes Speaks: Swedish*, English, French Studies: Breton, Italian | Message 23 of 91 11 January 2014 at 9:42am | IP Logged | |||||||||||
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Not that I'd care about honest and fair packaging if HarperCollins wanted to pick up my brand (well, if I was cultivating one that isn't just my first two initials and my surname — that'd be a weird title, especially if I was also the author). I'd probably be too excited to even consider whether my own personal brand name worked for the publishing industry. :)
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| jpmtl Diglot Groupie Canada Joined 3791 days ago 44 posts - 115 votes Speaks: French*, English Studies: Spanish, Russian | Message 24 of 91 11 January 2014 at 1:49pm | IP Logged | |||||||||||
Benny uses 'fluent in 3 months' to catch attention. HarperCollins uses 'fluent in 3 months' to catch attention. Of course Benny will justify how he named his blog with all sort of reasons which are not marketing-related. But we would have to be pretty naive to think the main motivation is not marketing-related. I don't think it's dishonest anyway. The fact is, some people do become fluent in a language in 3 months or less. So while the title may be a way to catch people's attention, it also does reflect a reality. This is often how marketing works anyway, you make a claim that is true for some people, while suggesting it may apply to the reader, while it may not. And because Benny is precisely not an expert or a well-known scholar but more a blogger in the line of Tim Ferriss, I think it sets the tone the right way to use this kind of language ('language hacking', 'fluent in 3 months', etc). I think we have to trust people's intelligence here anyway. 5 persons have voted this message useful |
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